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Understanding The 3 Different Buyer Types And How To Get Them To Convert
At some point, you probably created an avatar of your ideal customer. And you probably used that avatar to inform and shape your marketing strategy. A...
NYDJ.com Website Conversion Critique
I took some time to go through NYDJ.com and share my thoughts on some areas for improvement. This was the first time I had gone through their site a...
Conversion Critique Of CarToys.com
Here we have Cartoys.com. I go through their site, basically for the first time ever, to highlight some key areas that could be improved upon or tha...
Business And Marketing Lessons I Learned From Losing 47 Pounds and Getting In The Best Shape Of My Life
In marketing and with business, in general, we shoot to push boundaries, striving for growth and to beat our high score from days past. I am writing t...
Product Image Size – Is Bigger Really Better?
The Goodyear Blimp, Burj Khalifa, blue whales—what do these things have in common? They’re all big, really big. But, is bigger always better?...
Hotjar Platform Review
With conversion rate optimization it is important that we understand the entire visitor journey. More importantly, we need to understand how our vis...
What You Ought To Know About Image Optimization
If you run an online business or write a brand blog, knowing how to optimize your images is an important part of improving your website’s perfor...
Age-Responsive Web Design Lets You Hyper-Target Your Website
More than half the global population will have Internet access by this year, according to the State of Broadband report 2014. And with this wave of ...
Are Your Email Open Rates Lower Than You’d Like? Here Are 4 Tips To Improve Deliverability
Email is the preferred method of communication for many of your customers. An increasing number of people, in general, are using email now. According ...
10 Top Accelerators Share Their Best Advice For Getting In
1. AngelPad Based out of New York City and San Francisco, AngelPad is a seed-stage accelerator program that’s invested in and launched more tha...
Change Product Selection Options To Increase Revenue 12%
With conversion optimization the main goal is to remove friction points from your flow that can cause visitors to not take the desired actions you wan...
Better Manage Your Site’s Optimization With This CRO Checklist
When it comes to conversion rate optimization, there’s a lot to keep track of. And if you want to increase your chances of success, you need to ...
The Top 6 Ecommerce Conferences You Need To Attend
Attending ecommerce conferences is a fantastic way to learn about new tools and strategies, network with leading industry experts, and become an all-a...
12 Ways To Optimize Your Facebook Live Videos And Boost Your Brand (#9 Is Especially Powerful)
Facebook Live is a fantastic way to grow your brand and reach your ideal audience or customer. One of the main benefits of Facebook Live is that the &...
3 Strategies To Boost Conversion Rates With Better Product Descriptions
When it comes to CRO, you can find a ton of information covering a wide range of topics, from button color to call-to-action copy. But one area where ...
5 Essential Digital Marketing Tools for 2017
If you want to reach your marketing goals for the year, you’re going to need some help. Below, you’ll find a list of five super useful dig...