Conversion Optimization Musings

Tips, Tricks, Tactics And Guidance To Marketing Domination

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How To Maximize Your Return On Ad Spend (ROAS)

Return on advertising spend (ROAS) is a metric used to measure how efficiently a digital marketing campaign is running. ROAS lets marketers assess whi...

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2 Top Video Marketing Trends To Try Today

Now that online video marketing is in remission from its growing pains, it’s become a force to be reckoned with. Faster connections have lead to...

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How To Market To Women – 3 Essential Tips

Spending between $5 and $15 trillion a year, women continue to dominate the sphere of consumer expenditure both online and offline. “Women are t...