The Conversion Optimization Blog

Tactics & Strategies For E-Commerce Marketers

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2 Top Video Marketing Trends To Try Today

Now that online video marketing is in remission from its growing pains, it’s become a force to be reckoned with. Faster connections have lead to...

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How To Maximize Your Return On Ad Spend (ROAS)

Return on advertising spend (ROAS) is a metric used to measure how efficiently a digital marketing campaign is running. ROAS lets marketers assess whi...