Conversion Optimization Musings

Tips, Tricks, Tactics And Guidance To Marketing Domination

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Marketing To Millennials: What You Need To Know

Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations...

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7 Tips To Create High Converting Facebook Ads

Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such perso...

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Above The Fold Is So Passé. Or Is It?

Since the early days of the Internet, the mantra has been that all the important sections of a website, including the call-to-action, must be placed...