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In today’s post, we are going to discuss a few top conversion rate optimization tips.
Conversion optimization contrary to popular belief is more than just split testing buttons, colors, and copy. It is more about understanding visitor behavior, how they interact with your website, what makes them tick, and what caused them to seek out a solution such as yours in the first place.
The first of the conversion rate optimization tips is gathering such information about the visitors.
To do this you can use analytics data as well as heat/click map software to find out what they are paying attention to and what not so much.
On top of that, you can leverage things like surveys to simply ask the visitors and even your customers what caused them to choose you. You may just be surprised at the feedback you get, good, bad, or even ugly.
The second of the conversion rate optimization tips is actually coming up with test hypotheses and actually executing on the data you gathered in the first tip.
Some of the common things we find that moves the needle in almost all cases are…
- Testing headlines
- Calls to action
- Removing friction points such as multiple calls to action or un-needed steps
- Benefit driven copy over features
- Proof elements such as testimonials or awards
- Clear concise message and path to the end goal
Also, make sure you are continuing to sell throughout the entire sales process including the checkout pages. So often we find companies worried about their abandon cart rate only to find out that when looking at their checkout pages that they fail to continue the selling process. You need to constantly be reminding your potential customers of the benefits of going through with the buying decision and why they are there in the first place.
Use benefits, proof, product images, trust seals, highlight the guarantee, and a strong call to action to help push them over the edge.
That is all for today. Be sure to gather some data on your visitors and begin testing some of these elements. We hope you enjoyed these conversion rate optimization tips.
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If you need some assistance in where to start in this process or simply need a boost in your efforts be sure to contact us for a no-obligation acceleration session.