The 11 Best CRO Conferences To Attend In 2020

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Want to discover the most effective and up-to-date trends, strategies, and tools from people who know what they’re talking about?

Go to a conference that focuses on conversion rate optimization or digital marketing. These multi-day events offer top-of-the-line learning from the most experienced and innovative minds in the industry through presentations, workshops, and networking opportunities (not to mention the great parties and entertainment).

Conferences can be costly, however. But group rates are often available. And the benefits of forming strategic partnerships and learning key insights can propel your business to the next level and help you stay ahead of the curve. If you want your business to start raking in more sales, leads, and conversions in 2020, attending a CRO conference can give you the information, tools, and connections you need.

Below, we look at eleven of the best CRO conferences happening in the United States in 2020, starting with the event happening the soonest.

Here’s the full list:

 

B2B Marketing Exchange

B2B Marketing Exchange

When: February 24 – 26

Where: Scottsdale, AZ

Pricing:

  • One-day pass – $895
  • Standard pass – $1295
  • All-access pass – $1495

Why You Should Attend: 

The B2B Marketing Exchange is an event for anyone involved with B2B sales or marketing who wants to learn about new technologies and innovative techniques. The event offers six tracks with over one-hundred sessions from leading B2B executives.

Sessions cover a range of topics, including content marketing, digital strategy, ABM, demand generation, sales enablement, and channel marketing. And the event hosts case studies, labs, panels, and workshops, such as…

  • How To Leverage Your Existing Marketing Programs & Content To Enable Your Sales Team
  • The Three Pillars For Driving Marketing Insights
  • Realizing Relevance: The Art & Science Of Scaling Abm With Meaningful Personalization

Speakers include…

  • Brian Fanzo (Millennial Keynote Speaker at iSocialFanz)
  • Todd Henry (Author, Speaker, Advisor at The Accidental Creative)
  • Tamsen Webster (Founder and CMS at Find The Red Thread)
  • Pam Didner (Author, Speaker, Owner of Relentless Pursuit, LLC)

Adobe Summit

Adobe Summit

When: March 29 – April 2

Where: Las Vegas, NV

Pricing: 

  • Early bird (through December 15) – $1695
  • Advance (through January 31) – $1895
  • Regular (February 1 – April 1) – $2095

*Special pricing and group passes are also available.

Why You Should Attend: 

Adobe Summit is for marketing newbies, seasoned vets, and everyone in between. Attendees learn useful insights, tools, and tactics to nurture brand loyalty and growth and improve customer experiences. And whether you’re an advertiser, analyst, campaign manager, content manager, digital marketer, marketing executive, publisher, or social marketer, you’ll discover something valuable at this event.

Adobe Summit has eleven session tracks and over four-hundred sessions and labs. The eleven tracks are…

  • Analytics And Customer Journey
  • B2B Marketing And Account-Based Experiences
  • Commerce And Shopper Experience
  • Content And Asset Management
  • Creative Cloud For Enterprise
  • Cross-Channel Advertising
  • Digital Trends And Innovation
  • Email And Campaign Management
  • Magento Imagine At Summit, Caesars Forum
  • Personalization
  • Platform, Machine Learning, And AI

Each session includes presentations from experts, partners, and customers as well as a Q&A. The labs are ninety-minute learning sessions with step-by-step guidance.

Speakers include…

  • Satya Nadella (CEO at Microsoft)
  • Mindy Kaling (Writer, Actor, Producer)
  • Pam Oliver (FOX Sports)
  • Drew Brees (Quarterback for the New Orleans Saints)
  • Hubert Joly (CEO at Best Buy)

LeadsCon

LeadsCon

When: March 30 – April 1

Where: Las Vegas, NV

Pricing: 

LeadsCon Conference Pass – $1075

*Group rates are available.

Why You Should Attend:

If you’re looking to learn new lead-generation techniques and effective performance marketing strategies from the industry’s top minds and performers, then LeadsCon is a show you won’t want to miss. The event has seven tracks:

  • Buyers And Sellers Summits
  • Keynotes And General Sessions
  • Lead Market Mastery Track
  • LeadsCon Workshops
  • Marketing Innovation And Insights Track
  • Networking And Special Events
  • Power Lead Gen Track

LeadsCon also features several networking opportunities, including three new events:

  • Women of LeadsCon – This is a multi-day agenda for the foremost women in lead gen to build relationships, share ideas, and make industry connections. The event includes content, networking activities, and excursions.
  • Titans of Lead Gen – Leading professionals in lead gen are recognized for their innovations and successes. The 2020 conference will mark the first-ever, live induction to the LeadsCon Hall of Fame.
  • Power Buyers – Top lead-gen buyers across more than twelve segments (e.g. mortgage/lending, insurance, fintech, and education) gather to experience category-specific content, curated product tours with partners, and peer-to-peer networking.

Attendees can expect to hear from the following speakers (and many more):

  • Don Batsford, Jr. (Head of Industry at Google)
  • Matthew Black (CEO and Sales Hacker at Mav)
  • Nancy Harhut (Chief Creative Officer at HBT Marketing)
  • Samantha Kermode (Senior Marketing Consultant at Investis Digital)
  • David Quiec (Partner at Enginefish)

Traffic & Conversion Summit 2020

Traffic & Conversion Summit

When: March 31 – April 2

Where: San Diego, CA

Pricing:

  • All-access pass – $1295 until December 21, then $2595
  • VIP pass – $1995 until December 21, then $3295

Why You Should Attend:

The Traffic & Conversion Summit has been held for the last eleven years. More than 10,000 people attend to learn the latest trends, technologies, and optimal strategies in digital marketing to increase traffic, conversions, and sales. The event hosts seven tracks:

  • Big Ideas
  • Agencies Only
  • Digital Retailers
  • Digital Advertisers
  • Content Marketers
  • Conversational Marketers
  • Growth Hackers

The content attendees discover is actionable, tested, and proven by leading industry experts. Attendees also have plenty of opportunities to network and form strategic partnerships with speakers, technologies and service companies, and their peers through nightly happy hours and networking events.

Speakers include…

  • Ezra Firestone (Co-Founder and CEO at BOOM! By Cindy Joseph)
  • Mari Smith (CEO at Mari Smith International, Inc.)
  • Mark Roberge (Former SVP of Sales at Hubspot)
  • Rachel Miller (CEO at Moolah Marketer)
  • Natasha Takahashi (Co-Founder and CMO at School of Bots)

Conversion XL Live 2020

Conversion XL Summit

When: April 5 – 7

Where: Austin, TX

Pricing:

  • Conference only – $1799
  • Conference + Workshops Day – $2799

*Customizable ticket options are also available.

Why You Should Attend:

Conversion XL Live is for anyone involved with conversion rate optimization, online experimentation, digital psychology, or analytics. Speakers are hand-picked practitioners so attendees learn only the best techniques and skills without the sales pitches. Speakers and attendees stay together at one location and share meals, so there are plenty of opportunities to discuss, learn, and have a great time.

Here’s a sample of some of the lectures attendees can expect:

  • 10 Timeless Marketing Rules That Will Help You Attract Your Dream Customers, Create Superfans, And Run Laps Around The Competition
  • Numbers Lie: How To Avoid Inflated, Inaccurate, And Otherwise Useless Experiment Results
  • How Hilton Unlocks The Power Of Research To Pioneer Exceptional Customer Experiences
  • Hard Things About Sales – And How A/B Testing Can Help
  • Why Intent Data Is Your New Demand Gen Secret Weapon To Increase Conversions On All Channels

Speakers include…

  • Ronny Kohavi (VP and Technical Fellow at Airbnb)
  • Dave Gerhardt (VP of Marketing at Drift)
  • Casandra Campbell (Testing and Experimentation Lead at Shopify)
  • Jason Barbato (VP of Growth at Orange Pegs and Growth Consultant)
  • Sophia Liu (Senior Data Scientist at Netflix)

Hero Conf

When: April 8 – 9

Where: Austin, TX

Pricing:

  • Conference only pass (until January 31) – $1250
  • Conference pass + workshop (until January 31) – $2250

*Discounts for groups of 3-6 and 7+ are available.

Why You Should Attend: 

Hero Conf will hold its ninth annual conference in 2020. It’s a training event where “digital nerds”—to steal a phrase from the event’s website—gather to soak up as much information as possible about digital marketing and PPC.

The event includes forty-four sessions and forty-four paid-search experts. Everything attendees learn is actionable, relevant, and original. In a Hero Conf poll, 96% of respondents said they learned two or more strategies they could implement immediately.

The list of 2020 speakers hasn’t been released at the time of this post’s publication. But here’s a list of some of the speakers from last year’s event:

  • Isadora Ferraz Coelho (North America Regional Lead, Business Education at Facebook)
  • Brad Geddes (Co-Founder of Adalysis)
  • Frederick Vallaeys (Co-Founder of Optmyzer)
  • Julie Friedman Bacchini (President of Neptune Moon, LLC)

Click Summit

Click Summit

When: May 5 – 7

Where: Raleigh, NC

Pricing:

Click here to request an invitation. The event is limited to one-hundred Senior and Executive-level conversion rate optimization experts.

Why You Should Attend:

Click Summit is for senior and executive-level optimization leaders from Fortune 1,000 companies. This conference stands out from other events by ditching the slide-show presentations and lecture-hall style seating arrangements in favor of creating a more intimate, conversation-centric experience that focuses on collaboration and connection.

In addition to learning from presenters as they share their expertise, attendees engage in facilitated small-group discussions and have one-on-one meetings with experimentation experts and technology partners. This gives attendees the opportunity to get advice and recommendations about their personal A/B testing challenges.

The 2020 Click Summit agenda doesn’t say who its 2020 keynote speakers will be yet. But conversation topics from last year’s event included…

  • Program management
  • Advanced analytics and personalization
  • Data-driven culture change

Digital Growth Unleashed

Digital Growth Unleashed

When: June 1 – 3

Where: Las Vegas, NV

Pricing: 

  • Two-day full conference pass – $1997
  • Combo pass: Digital Growth Unleashed + Email Innovations Summit or Marketing Analytics Summit – $2297
  • One-day conference pass – $1397
  • Two-day social networking pass – $550
  • One-day social networking pass – $250
  • Pre-Conference Afternoon Workshop with the Purchase of a 2-day Full or Combo Pass: Neuromarketing Masterclass – Unleashing the Primal Brain – $597

Why You Should Attend:

Digital Growth Unleashed focuses on how to create the best customer experiences so attendees can better meet the needs of their customers and leads. From attracting the right audience to optimizing customers’ lifetime value, Digital Growth Unleashed addresses the entire customer journey.

Conversion rate optimization is also a fundamental focus of the event. Sessions cover all aspects of CRO, including calls-to-action, copywriting, A/B testing, lead generation, ecommerce, and mobile conversions.

Specific workshops include titles like…

  • Trigger The Customer Behavior You Want
  • A/B Testing & Optimization: How To Take Your Digital Efforts From Good To Great
  • Using Data To Unlock The Power Of User Experience
  • Personalization: The Proof Is In The…Pilot Program

Here’s a list of some of the expert speakers who are planning to present:

  • Dr. Eric Schaffer (Founder of HFI)
  • Carmen Simon (Cognitive Neuroscientist and Founder of MEMZY)
  • Lance Loveday (CEO at Closed Loop)
  • Josh Blankenship (Client Strategies Manager at TopSpot)
  • Alyson Harrold (Co-Founder and Chief Marketing Officer at The Spectrum Group Online)

Marketing Analytics Summit

Marketing Analytics Summit 2020

When: June 1 – 4

Where: Las Vegas, NV

Pricing: 

Marketing Analytics Summit – 2 days

  • Early bird (until February 22) – $1495
  • Regular price (until April 18) – $1695
  • Pre-event price (until June 1) – $1895
  • On-site price (until June 2) – $2095

Marketing Analytics Summit – 4 days

  • Early bird (until February 22) – $2395
  • Regular price (until April 18) – $2595
  • Pre-event price (until June 1) – $2795
  • On-site price (until June 2) – $2995

Marketing Analytics Summit – 5 days

  • Early bird (until February 22) – $3245
  • Regular price (until April 18) – $3495
  • Pre-event price (until June 1) – $3695
  • On-site price (until June 2) – $3895

Social Networking Pass – June 2 & 3

  • Early bird (until February 22) – $300
  • Regular price (until April 18) – $350
  • Pre-event price (until June 1) – $400
  • On-site price (until June 2) – $500

Social Networking Pass – June 2

  • Early bird (until February 22) – $150
  • Regular price (until April 18) – $175
  • Pre-event price (until June 1) – $200
  • On-site price (until June 2) – $250

Social Networking Pass – June 3

  • Early bird (until February 22) – $150
  • Regular price (until April 18) – $175
  • Pre-event price (until June 1) – $200
  • On-site price (until June 2) – $250

Workshop only

  • Early bird (until February 22) – $1000
  • Regular price (until April 18) – $2000
  • Pre-event price (until June 1) – $4000
  • On-site price (until June 2) – $6000

*Group rates are available.

Why You Should Attend:

The Marketing Analytics Summit has been around since the internet and analytics were new. The first event was held in 2002, and a lot has changed since then. But this summit continues to focus on what’s new in marketing—the latest trends, technologies, and techniques—all while encouraging mutual respect and support for all who attend.

Featured themes at the event include the following:

  • Data-driven culture
  • Digital analytics
  • Customer centricity
  • Marketing science
  • Professional skills
  • Attribution
  • Attracting attention
  • AI for marketing

And here are some of the workshops attendees can expect:

  • Intro To Artificial Intelligence For Marketing
  • Data Culture, Data People, Data Reality
  • ​The Marketing Analytics Maturity Curve​
  • Closing The Gap: Turn Insights Into Actions With Cognitive Decision Making

Speakers include…

  • Gary Angel (CEO and Founder of Digital Mortar)
  • Anil Batra (Digital Marketing and Analytics Consultant)
  • Yoram Bauman (the world’s first and only stand-up economist)
  • Mariia Bocheva (Business Development Executive at OWOX BI)
  • Rob Clarke (Co-Founder and CXO at Strala)

INBOUND

Inbound 2020

When: August 18 – 21

Where: Boston, MA

Pricing: 

  • Community pass – $49
  • All-access pass 1-day – $599
  • All-access pass 4-day – $799
  • Power pass 4-day – $1299

*Pricing expires January 15.

Why You Should Attend:

INBOUND is an event for professionals who think outside the box. This isn’t your typical cookie-cutter conference. INBOUND mixes learning with creativity and tons of positive energy to empower attendees to propel their businesses forward. It encourages attendees to focus on “big ideas,” not everyday minutia. INBOUND wants attendees to approach situations and challenges from new perspectives.

Since the first event in 2012, INBOUND has grown to see more than 24,000 visitors from 110 countries. It features talks from inspiring speakers, educational breakout sessions, and fantastic parties with stellar entertainment.

The list of speakers for INBOUND’s 2020 event has yet to be released, but last year’s star-studded event included…

  • Elizabeth Gilbert (Best-Selling Author)
  • Jennifer Garner and John Foraker (Co-Founders of Once Upon A Farm)
  • Katie Couric (Journalist)
  • Sallie Krawchec (CEO and Co-Founder of Ellevest)
  • Bryan Stevenson (Founder and Executive Director of the Equal Justice Initiative)

And some of last year’s sessions were…

  • 5 Things You Need To Do To Create A Category
  • 14 Personalized Sales And Marketing Video Tips And Tricks That Drive Relationships, Results, And Revenue
  • Advanced Linkedin Ads For The B2B Marketer
  • Turning Fans Into Customers And Customers Into Fans

LeadsCon Connect To  Convert

Connect To Convert 2020

When: September 16 – 18

Where: Boston, MA

Pricing: 

Conference pass – $950

*Group rates are available.

Why You Should Attend: 

LeadsCon Connect to Convert seeks to address many businesses’ top concerns: building relationships and generating leads. The event includes dozens of sessions with presentations by industry leaders and content that covers each phase of the sales cycle. Attendees get tons of opportunities to network with marketers at the top of their game and access to the exhibit hall floor, which had over sixty industry solution providers at the 2019 event.

LeadsCon Connect to Convert is comprised mostly of the following types of businesses:

  • Advertising agencies
  • Affiliates
  • Aggregators
  • Business professionals
  • Educational services
  • Investment/VC/Financial
  • Lead gen/Marketing/Marketing services companies
  • Networks
  • Retailers
  • Technology
  • Solutions providers

The list of 2020 speakers hasn’t been posted yet but featured speakers from last year’s event included…

  • Adam Lasky (Director of Marketing at TeePublic)
  • Hamish Khayat (Founder of Burst Oral Care)
  • Hunter Ingram (Executive VP of EverQuote)
  • Molly Miller (Campaign & Demand Gen Manager at Eaton)

What do you think about attending a digital marketing or CRO conference? Are there any events we missed?  If you’ve gone to one of these conferences in the past, what was your experience like?