One of our philosophies is that learning is power and often times we say that learning what doesn’t work in your marketing campaigns is better t...
The magic of compounding conversions
When looking at conversion rate optimization it is common to think that you can just throw up a few split tests and magically your conversion rate wil...
Increase your subscription take rate
We have touted paying close attention to the little things in your marketing on several posts. Today we bring you another case study that was not on...
Does a money back guarantee matter?
It is important in marketing to remove as much risk and friction on the part of your prospects as you can. One of the most common ways to do that is t...
does the size of your video matter?
With increased streaming capabilities and better video player technology, plus the ease of recording a quick video on your smart phone, the use of vid...