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When doing marketing for a SaaS and creating your SaaS marketing plan there are a few elements you need to take into consideration to ensure you get the most out of your efforts and advertising dollars. Today we are going to talk about a few SaaS marketing techniques to help you generate more leads and sales.
Depending on the type of SaaS you are selling, the methods can change slightly. Some SaaS marketing can push web visitors to take a trial, schedule a demo, purchase directly on the site, or simply submit a form to begin the conversation. No matter how you operate the following rules apply.
SaaS Marketing – 4 Ways To Generate More Leads And Sales
1. Make it easy
The first way to get more out of your SaaS marketing efforts is to make it brain dead simple to find what the next step is and how to go about taking it. Don’t hide your contact forms at the bottom of the page. Don’t just simply hyper link text to lead to the next step. Stand out and make your calls to action blatantly obvious to the visitor.
Making sure that your “next step” is clearly visible at every stage of your process, above the fold is best.
2. Remove distractions
Yes we know that you want to tell people about your upcoming webinar or to download the latest white paper. There is a time and place to promote it and by cluttering up your landing pages with mixed messages and multiple next steps is almost always not the right choice from a conversion standpoint. Instead stick to 1 or 2 special calls to action and next steps. Pulling your visitors in multiple directions and adding distracting elements can take away from your overall SaaS marketing plan to generate more leads and sales.
We have shown 40%+ increases in trials and demo signups for our enterprise SaaS clients by simply streamlining and removing distractions.
3. Clear messaging
This is actually a big one if you are looking to get more out of your SaaS marketing efforts. We are talking about making sure your messaging is clear. Don’t use crazy acronyms and technical language that the average person may not understand. Lead with benefits and the end results your SaaS product delivers over the features and tech specs. Of course there is a time and place to use tech specs and other language but if it is the main marketing message you may want to tone it down a bit.
All your visitors care about is how it will help them, make their lives easier, and ultimately make them more money, no matter the size of your customer.
This final way to increase your SaaS marketing results ties into removing distractions. A far too common occurrence we find is that companies are spending hard earned dollars on advertising only to send them to their home page which is cluttered typically with distracting elements.
Instead try breaking out your message into separate landing pages that tie into the keywords and ads you are using. The congruency from ad to landing page can dramatically increase your results. Couple that with a clear specific single call to action can boost your results as well.
We have doubled the lead generation efforts of several companies by simply applying this technique then optimizing the landing page for more engagement and conversions.
There you have it 4 ways to increase the results from your SaaS marketing.
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Looking to get more results out of your SaaS marketing plan? Be sure to reach out for a no obligation conversion acceleration session.