If you are looking for ways on how to increase conversions you by now should know that you need to lead your visitors down the path of least resistance to the end goal you want to be achieved. Once you have done that you need to emphasize some of the key benefits and unique selling points in order to push the conversion increase a little more.
Today we are going to look at a special case study and how adding this one little element can boost your results.
How To Increase Conversions
Each product or service being sold has a unique element, or at least it should. It could be that you allow visitors to have a free (limited) account for life or you don’t require a credit card to sign up. No matter what, you need to leverage that language to push your visitors over the edge to take the next desired action.
So when looking for ways on how to increase conversions this little case study should help point you in the right direction on how to add the proper emphasis to boost your results.
In this particular case, we have a company whose main objective is to get visitors to sign up for a free account as the first step. This is unique in their market as most companies are going directly for the sale.
They have loads of benefits and reasons why someone would want to but in our research found that there was some confusion from visitors stating they thought it was a trial, or that they would be billed. To alleviate some of the confusion and looking for more ways on how to increase conversions we thought we would add some additional emphasis on these main “free” elements.
Our first tests showed massive improvements by adding language around the signup form stating no credit card, etc. But to take it a step further here is what we tested.
The original simply had the signup form and a bold call to action stating signup 100% free for life and get X, Y, or Z.
The first variation tested added the “100% Free For Life” and included a little arrow pointing at the form.
The final variation had a slight change in the “join now” option by changing it to “Sign Up”.
As mentioned our research showed that the visitors responded best to this language and putting the focus on the free aspect increased conversions. We also have the majority of this language in the headline call to action above the form.
No Credit Card and Join Now decreased the conversions and form submissions while “Sign Up For Free” showed the biggest increase of 36.3%.
So I guess adding some additional focus and emphasis on the main free elements, in this case, allowed us to increase conversions.
What are you testing? We hope this gives you some ideas as to how to increase conversions.
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