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So what is an “average conversion rate”? The answer may surprise you.
The answer is that there really isn’t an average. Sure there are industry expectations depending on what you are selling but for the most part, it matters only how the rest of your metrics fit into the equation.
Conversion RATE is actually a relative number. There are companies that can get by on less than 1% conversion rate while others need closer to 5%. What matters more is your other metrics such as CPA and AOV. If you can maximize those numbers then you can go back and work to improve your conversion rate even more.
Stop worrying about what others are doing and their “Averages” and instead focus on giving your visitors a better on-site experience and lowering your CPA and increasing your AOV.