Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such perso...
Above The Fold Is So Passé. Or Is It?
Since the early days of the Internet, the mantra has been that all the important sections of a website, including the call-to-action, must be placed...
Improve Your Results By Focusing On Quality Traffic Over Quantity
You check your site’s traffic data. You’re getting tons of new visitors each day. But your conversion rates are stagnant. What gives? Unfo...
How Many Web Form Fields Is Too Many?
In a recent interview, I was asked a question around web-forms and how much information is too much to ask for, so I thought I would shed some light o...
Beyond YouTube – How To Use Video The Right Way To Increase Conversions
Online videos are hugely popular and they can be highly effective attention-getters, a trait that’s crucial in this day and age when we’re...
Why Failed Split Tests Can Help You Win
We do optimization. That is what we do and I like to think we are pretty darn good at it. Sometimes companies come to us but instead of embracing th...
Ecommerce Pricing Strategies That Work
At what price should you sell your products? Price them too low and you may discover that even though sales are pouring in, you’re still in the red ...
How To Do Email Marketing Right So You Don’t Upset Gmail or Yahoo
Email marketing is important, powerful. That much is undeniable. According to Baydin, an email management service, “The average email user gets ...
3 Reasons You Aren’t Getting Better Results From Testing
Optimization is important. We built our entire company around doing basically just that. It’s important for many reasons such as finding out m...
How Much Transparency Is Beneficial? How Much Is Too Much?
Social media has created a whole new world of information sharing—from product reviews, to pop culture commentary, to a person’s innermost tho...
How To Lose Your Customers In 0.4 Seconds – The Importance Of Page Speed
Patience may be a virtue but it’s not one that your site’s visitors possess. When it comes to your site’s loading time, every nanose...
Increase Ecommerce Conversions By Fixing Your Category Pages
When selling multiple products in an e-commerce store a vital part of the process is your product category pages. You know the pages that highlight ...
How To Eliminate Buyer’s Remorse And Avoid Negative Reviews
Buyer’s remorse: an anxious state of mind that we’ve all experienced at some point, usually after we’ve purchased something expensiv...
How Highlighting Special Offers Can Increase Conversions 14.1%
If you have special offers for your product or service, by a general rule of thumb, it would be a good idea to highlight those during your order proce...
8 Things You Should Remove From Your Website
When looking at a digital marketing strategy from the position of maximizing visitor engagement and conversion rates, there are just some things that ...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course, as professional marketers, we strive to maximize average revenue per visitor. For many companies, this is a BIG KPI they shoot for. The...
The Post-World War II Generation – What Baby Boomers Want Now
Baby boomers: they know their worth, they know their strength, and they know their significance. After all, they represent the generation “that ...
Spotlight On Mobile – How To Improve Your Conversion Rates On Smartphones
Smartphones are changing the way we consume media. People ingest mobile content “more actively than any other types of media available,” r...
Don’t Make These 8 Common Content Marketing Mistakes
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We’re all only human, no marketing deities here...
3 Strategies To Increase Your Products’ Perceived Value And Justify A Higher Price
BusinessDictionary.com states that a product’s value “may have little or nothing to do with the product’s market price and depends ...