We know that when doing landing page optimization that 9 times out of 10 adding “proof” elements such as testimonials, happy customers, o...
Can exit popups increase checkout conversions?
One of the biggest opportunities you have to increase your conversion rate is on your checkout page itself. Many companies fail to continue to sell ...
How images affect the results in website split testing
When doing website split testing it is touch to ignore the impact that images have on conversion rates. We have dozens of case study examples of mas...
Can a single button increase website engagement 400%?
We know after too many tests to count that it is important to give your visitors a clear path to where you want them to go on your site. In an effor...
Why you should pay attention to visitor on-site behavior
It is vitally important, especially if you are driving paid traffic, that you pay attention to your visitor’s on-site behavior to help improve y...
Specific sales conversion strategy to improve results
We all want better results from our digital marketing efforts. More leads drives more sales. More sales is more revenue and depending on your prof...
Reviving losing split tests to increase sales conversion rate
Unfortunately not all tests can be winners. If this were the case then our company would not exist. But it is important to understand that althoug...
How adding urgency helps improve conversion rates
It really is no secret that urgency can help improve conversion rates. You have visitors searching for your product or service and give them a deadl...
Key Elements of a Winning Landing Page To Increase Conversion Rates
There seems to be a pretty common question floating around concerning the rights and wrongs of landing page design and what key elements are needed to...
Can adding a bonus increase sales conversions?
In some industries bonuses are almost a guaranteed part of the sales process to help entice leads and visitors into making a purchase. Most people d...