The age old question of whether a “pretty” page is better than a “simple”, some may call “ugly” page. Typically we...
Does Button Text Matter? More Proof You Should Test Your Buttons
We have had some congruency in message recently all centered around “buttons”. A couple weeks ago in our post we saw that changing Add T...
Which Converts Better – Secret Or Transparent Rebill Pricing On A Free Trial?
Based on countless tests we know that headlines and sub-headlines hold the brunt of the weight when it comes to conversions. They are the first thing ...
Add To Bag Vs. Add To Cart – Does Button Text Matter?
It has become quite common in the e-commerce world, particularly in fashion and accessories to use trendier terms such as “Add To Bag” thr...
Is asking for more information on your forms better for conversions?
The age old question of just how much information you should ask for on your web-forms is what we are going to talk about today. Now a little disclaim...
Your headline "sucks"
Would you pay $1500 to have someone write you headlines for your website? I personally know someone who has and according to him it was worth every pe...
Are "sliders" killing your conversion rates?
Slide on over and let’s take a good look at those pretty little site elements we effectively know as “sliders”. Yes they look cool a...
3 ways to increase your customer value
When selling products online it is important that our customer value exceeds the cost to acquire a customer, you know that fun stuff we like to call &...
One too many steps
Is your website putting littered with roadblocks, causing your potential customers to take detours, or worse yet go to your competition? We had a clie...
Are you showcasing your product?
During some client testing this last week we found something really interesting that we thought would be good to share with you. It all stems from sho...
Could a simple click be pulling down your conversions
A prospect is on your site taking in all the sales goodness you have on your site. They are seeing the benefits, foaming at the mouth, and reaching fo...
Increase your subscription take rate
We have touted paying close attention to the little things in your marketing on several posts. Today we bring you another case study that was not on...
Are You Using The Best Color Button For Your CTAs?
Every site has at least one. We are talking about “buttons.” More specifically, we are talking about the color of the buttons, and mor...
does the size of your video matter?
With increased streaming capabilities and better video player technology, plus the ease of recording a quick video on your smart phone, the use of vid...
Do Full Background Image Landing Pages Convert Better?
Now we know you have seen them, the simple landing pages with the full background images. You know the ones that have just a simple headline, maybe an...
Lead Your Visitors Down The Path You Want For Maximum Initial Customer Value
In marketing we want our visitors to follow the path of least resistance to the end goal of giving us money. But to add one further we want to do what...
55,173 Reasons For An Increase In Conversions
In our last post we discussed how proof elements play a role in conversion rates and as mentioned in that article we tested other areas of proof elem...
Do Testimonials Make A Difference In Conversions?
The age old question… Does “proof” with testimonials really make a difference in online conversion rates? Most people would say a ...
What Do You Do With People Who Leave Your Site?
We all know that the majority of the people who visit our website are going to leave without taking the action we want them to. Whether that be fillin...
Remove Friction To Increase Your Conversions By 76%
We all know that the less roadblocks you have in the way of your prospects becoming customers the better you are going to be. You want to give your pr...