More and more shoppers are using their mobile devices to make buying decisions online. It is important that if you want to increase mobile conversio...
How Many Web Form Fields Is Too Many?
In a recent interview, I was asked a question around web-forms and how much information is too much to ask for, so I thought I would shed some light o...
Why Failed Split Tests Can Help You Win
We do optimization. That is what we do and I like to think we are pretty darn good at it. Sometimes companies come to us but instead of embracing th...
Increase Ecommerce Conversions By Fixing Your Category Pages
When selling multiple products in an e-commerce store a vital part of the process is your product category pages. You know the pages that highlight ...
How Highlighting Special Offers Can Increase Conversions 14.1%
If you have special offers for your product or service, by a general rule of thumb, it would be a good idea to highlight those during your order proce...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course, as professional marketers, we strive to maximize average revenue per visitor. For many companies, this is a BIG KPI they shoot for. The...
How One Company Increased Sales 1892% By Re-Designing Their Landing Page
With optimization, sometimes the small tests just aren’t enough to get you the bigger improvements you are looking for. Sometimes it takes a n...
Just How Much Can “Security” Seals Increase Conversions?
In marketing, particularly digital marketing trust is a HUGE factor in the majority of buying decisions. If a potential customer doesn’t trust...
Are You Using The Best Color Button For Your CTAs?
Every site has at least one. We are talking about “buttons.” More specifically, we are talking about the color of the buttons, and mor...
Increasing Conversions By Providing A Better On-Site Experience
Online it can be difficult to allow your visitors to experience your product. They can’t just pick it up off the shelf, touch it, hold it and ...
Do Full Background Image Landing Pages Convert Better?
Now we know you have seen them, the simple landing pages with the full background images. You know the ones that have just a simple headline, maybe an...
A/B Testing For Your Ecommerce Store To Build Trust And Increase Conversion Rates
Hey! Justin Christianson here, the co-founder and president of Conversion Fanatics. And today, I want to discuss a few elements and a case study about...
Why A Few Small Changes Can Double Your Leads
For many companies, the main purpose of their business is lead generation. With that, they leverage web-forms for their visitors to do anything from r...
Fight Back – Don’t Let Social Proof Problems Kill Your Conversions
In other articles (here and here), we discussed conversion killers in terms of web design. And well, the slaughter doesn’t stop there. Social pr...
Why A Losing Test Isn’t A Loser And Could Be Costing You 35% Increases
It is important when split testing that you don’t get discouraged by a losing test. A losing test is simply an opportunity to learn something ...
Change Product Selection Options To Increase Revenue 12%
With conversion optimization the main goal is to remove friction points from your flow that can cause visitors to not take the desired actions you wan...
Add More Customizations To Increase Conversions
A general rule of thumb in optimization is if you add more options it leads to friction in the visitor flow. In many cases this will lead to lower c...
Change Your Mobile Menu To Improve Conversion Rates
More and more people are leveraging their mobile devices to make buying decisions and some companies even experience 75%+ of their sales coming from m...
Make These Changes To Your Product Detail Pages To Increase Checkouts
In any e-commerce store the product detail pages are a crucial part of the process to gaining more customers. It’s where your visitors make the ...
Leveraging Product Detail Comparisons To Increase Conversions
If you have a product(s) that have multiple options, such as ingredients, benefits, or in this case, a solution for multiple skin types, then it is im...