A general rule of thumb in optimization is if you add more options it leads to friction in the visitor flow. In many cases this will lead to lower c...
Change product selection options to increase revenue 12%
With conversion optimization the main goal is to remove friction points from your flow that can cause visitors to not take the desired actions you wan...
Why a losing test isn't a loser and could be costing you 35% increases.
It is important when split testing that you don’t get discouraged by a losing test. A losing test is simply an opportunity to learn something ...
Fight Back – Don't Let Social Proof Problems Kill Your Conversions
In another article we discussed conversion killers in terms of web design. And well, the slaughter doesn’t stop there. Social proof issues can ...
Why A Few Small Changes Can Double Your Leads
Many companies have the main purpose of their business being lead generation. With that they leverage web-forms for their visitors to do anything from...
Can Donating A Portion Of Sales To Charity Increase Conversions?
It seems good in theory. Your company gives back by giving a portion of the purchase price to a reputable charity. Customers feel good because the...
Increasing Conversions By Providing A Better On-Site Experience
Online it can be difficult to allow your visitors to experience your product. They can’t just pick it up off the shelf, touch it, hold it and ...
Just how much can "security" seals increase conversions?
In marketing, particularly digital marketing trust is a HUGE factor in the majority of buying decisions. If a potential customer doesn’t trust...
How One Company Increased Sales 1892% By Re-Designing Their Landing Page
With optimization, sometimes the small tests just aren’t enough to get you the bigger improvements you are looking for. Sometimes it take a ne...
Add This Banner To Increase Revenue Per Visitor 70.5%
Of course as professional marketers we strive to maximize average revenue per visitor. For many companies this is a BIG KPI they shoot for. The mo...