Last Updated on
One of our philosophies is that learning is power and often times we say that learning what doesn’t work in your marketing campaigns is better than learning what does work.
Did you know that 95% of websites out there track user data in some fashion, yet only less than 30% actually do something with the data they collect? Sad if you ask me.
The biggest catalyst in a profitable marketing campaign is your users. They will tell you what they want to see and what they don’t you just have to know what to look for and then use that data in your favor.
It could be as easy as sending them a survey to ask them a few questions or you may have to look at other information such as bounce rate, user flow, click data, scrolling reports, time on page, % watched on a video and many others. Sometimes it just isn’t as black and white, but if you are collecting information, the answers are typically there.
You don’t know what you don’t know and that is the problem, but that is also the beauty of leveraging the internet you can quickly find what you are looking for, find the problem areas, find the holes in your leaky bucket, and fix them.
When it comes to increasing your cash flow for your business, it comes down to learning more about your visitors, prospects, and your customers.
By getting to know more about your potential customers, the better it is that you can present what you have to offer as the solution to what they are looking for.
It could be that you sell software, weight loss, cell phone accessories, security solutions, nutraceuticals, or even services.
What you sell doesn’t matter as much (even though your product needs to be good) as much as it matter how well you communicate that to your audience.
The only downfall is that it often takes time to gather enough data to find out what works best.
This is why so many campaigns fail in the beginning, you don’t gather enough information to make educated changes to appeal to a larger audience.
Driving a few clicks from a PPC campaign to a landing page and not getting results doesn’t mean you have failed. It just means you don’t have enough data to show them what it is they really want.
From the ad creatives to the landing page messaging all the way through to product delivery. Each step of the way is an opportunity to learn and like I said, learning is power.
Once you have data you can then make changes to your campaign and offer to appeal to a larger audience.
Is price a bigger factor than you thought? Do they like video or text better? Are they actually seeing my offer in the video?
Find the bottle necks by looking at your information collected and don’t be like the 70+% of people that don’t do anything with it.
Give your campaigns enough time, tweak accordingly, and watch your cash flow increase.