The Conversion Optimization Blog

Tactics & Strategies For E-Commerce Marketers

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Marketing To Millennials: What You Need To Know

Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations...

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7 Tips To Create High Converting Facebook Ads

Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such perso...

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Above The Fold Is So Passé. Or Is It?

Since the early days of the Internet, the mantra has been that all the important sections of a website, including the call-to-action, must be placed...

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Ecommerce Pricing Strategies That Work

At what price should you sell your products? Price them too low and you may discover that even though sales are pouring in, you’re still in the red ...