Conversion Optimization Musings

Tips, Tricks, Tactics And Guidance To Marketing Domination

Increase your subscription take rate

We have touted paying close attention to the little things in your marketing on several posts.  Today we bring you another case study that was not on...

Your button is the wrong color

Every site has at least one.  We are talking about “buttons”.  More specifically we are talking about the color of the buttons and more ...

Does a money back guarantee matter?

It is important in marketing to remove as much risk and friction on the part of your prospects as you can. One of the most common ways to do that is t...

does the size of your video matter?

With increased streaming capabilities and better video player technology, plus the ease of recording a quick video on your smart phone, the use of vid...

55,173 reasons for an increase in conversions

In our last post we discussed how proof elements play a role in conversion rates and as mentioned in that article we tested other areas of proof elem...

What do you do with people who leave your site?

We all know that the majority of the people who visit our website are going to leave without taking the action we want them to. Whether that be fillin...