Conversion Optimization Musings

Tips, Tricks, Tactics And Guidance To Marketing Domination

4 A/B Testing Mistakes You Are Probably Making

You say you are testing and working on improving your conversion rates, but most likely you are making some mistakes? After thousands of tests we have...

3 ways to increase your customer value

When selling products online it is important that our customer value exceeds the cost to acquire a customer, you know that fun stuff we like to call &...

Can this type of video increase conversions?

As technology continually advances and internet speeds increase more people are turning to video in all aspects of their marketing. From content shari...

Are you giving your marketing enough time?

In marketing especially when you are dealing with paid media, time is our only real limiting factor. Wouldn’t it be great if you launched a new ...

The magic of compounding conversions

When looking at conversion rate optimization it is common to think that you can just throw up a few split tests and magically your conversion rate wil...

One too many steps

Is your website putting littered with roadblocks, causing your potential customers to take detours, or worse yet go to your competition? We had a clie...

Are you showcasing your product?

During some client testing this last week we found something really interesting that we thought would be good to share with you. It all stems from sho...