Conversion Optimization Musings

Tips, Tricks, Tactics And Guidance To Marketing Domination

Your headline "sucks"

Would you pay $1500 to have someone write you headlines for your website? I personally know someone who has and according to him it was worth every pe...

No Image Found

Are "sliders" killing your conversion rates?

Slide on over and let’s take a good look at those pretty little site elements we effectively know as “sliders”. Yes they look cool a...

How to improve your ROI of digital campaigns

When running digital marketing campaigns there are typically quite a few moving parts that can make or break the campaign especially when looking to i...

4 things you should be testing

When it comes to digital marketing you know you should be testing and if you are the good little marketer that you are, you currently have a testing p...

Should you test your pricing?

It is not an un-common question and it has been a much debated topic. Should you test your pricing? Today we are going to discuss the good, the bad, a...