At what price should you sell your products? Price them too low and you may discover that even though sales are pouring in, you’re still in the red ...
Beyond YouTube – How To Use Video The Right Way To Increase Conversions
Online videos are hugely popular and they can be highly effective attention-getters, a trait that’s crucial in this day and age when we’re...
Traffic Sources: From Blogs To Forums And How To Improve Your ROI
In the not so distant past, one traffic source championed all the rest. It was the most visited site on the web and “the number one referral tra...
Improve Your Results By Focusing On Quality Traffic Over Quantity
You check your site’s traffic data. You’re getting tons of new visitors each day. But your conversion rates are stagnant. What gives? Unfo...
Above The Fold Is So Passé. Or Is It?
Since the early days of the Internet, the mantra has been that all the important sections of a website, including the call-to-action, must be placed...
7 Tips To Create High Converting Facebook Ads
Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such perso...
The Power Of Online Surveys And How You’re Messing Up Bigtime
You want to provide your visitors with the best digital experience possible—that’s a given. In doing so, you increase the likelihood that your vis...
Can Exit-Intent Technology Really Increase Your Conversion Rates?
For anyone who owns or operates an ecommerce site, the crux of your success lies in increasing conversion rates. Finding and implementing strategies t...
Trust, Urgency, Action: How They Increase Conversions
Want to increase your conversion rates? From button color to pricing, there is a plethora—almost an infinite array—of tweaks and adjustments you c...
Learn How To Increase Traffic With Pinterest & Instagram
A new wave of social networks has hit the web and it’s making visual-content-sharing the reigning champ of social media. At the helm of this fresh a...
Marketing To Millennials: What You Need To Know
Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations...
Ecommerce Marketing Trends – What To Expect In 2016
Ecommerce sure has come a long way, baby. Over the last 15 years, technology has advanced at a dizzying pace, with pioneering techniques and capabilit...
How To Create A Customer-Centric Landing Page And Get More Leads
If you want to run a prosperous business, then you need leads—lots of leads—and you need to keep ‘em coming. Everything you’re working towards...
7 Cognitive Biases That Impact Conversion Rates And How To Leverage Them To Your Advantage
As human beings, we like to consider ourselves to be rational, intelligent creatures who have the ability to make well-informed decisions and to champ...
Pack Your Copy With The Right Persuasive Trigger Words And Boost Conversions
The old adage “Sticks and stones may break my bones, but words will never hurt me” may be a convalescing defense for kids at school, but it’s ha...