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Customers are becomingly increasing comfortable with mobile commerce, which accounts for over 40% of online transactions. Last year, mobile retail spending reached $93.5 billion. And it’s estimated that it’ll climb to $175.4 billion in 2022.
The research shows that mobile commerce is a force to be reckoned with. And retailers who aren’t optimizing for mobile are going to miss out on a huge slice of the profits.
To find out how you can increase your mobile sales, keep reading below. You’ll discover six key strategies that can lead to significantly higher ecommerce conversion rates on mobile.
Add A Search Box
You want to include a search bar at the top of your mobile page and make it large enough so people can easily type in their search terms.
People who perform on-site searches are 2-3 times more likely to convert than standard shoppers. These people know what they want so they’re more motivated to purchase when they find what they’re looking for.
Here at Conversion Fanatics, we increased conversion rates for some ecommerce stores by up to 75% simply by including a more prominent search box on mobile.
Offer Product Suggestions
If you want visitor’s on-site searches to yield more conversions, they need to produce highly relevant results. So you also need to focus on your internal search engine and improve your site’s overall navigation.
And one way to ensure shoppers find what they’re looking for is to provide them with product suggestions based on the first word they type into the search bar.
For example, on Kohls.com, when shoppers type “bracelets,” they get suggestions like “sterling silver bracelets,” “charm bracelets,” and “tennis bracelets.”
This helps narrow down the search process, leading shoppers to what they want faster.
Filter Options On Your Category Pages
Adding a filter option to your mobile category pages is another way to reduce friction and guide shoppers to what they want more efficiently. It can also increase your ecommerce conversion rates by up to 25%.
You can let shoppers filter their search results according to all kinds of sorting options, including availability, pricing (high to low, low to high), color, or size (especially if you sell apparel).
Sort By Best Sellers
People are drawn to best sellers. The “best seller” status means a product is popular with shoppers, which is a form of social proof. And nothing gets people to convert quite like social proof.
So on your product pages, showcase your best-selling items first by having the sorting option default to “best sellers.”
Make The Checkout Process Simple
You need to make your mobile checkout process as easy as possible for shoppers. Smaller screens are more challenging to navigate so the bar for getting frustrated and abandoning the checkout process is lower.
Give people the option to check out as a guest instead of needing to create an account. Only ask them for relevant information. And don’t give them any reason to go to another page. (This includes removing the “continue shopping” button if you have one, which can do more harm than good on mobile.)
You also want to enable autocomplete functionality. When shoppers use auto-fill to input their personal information, the checkout process flows better.
Of course, not everyone opts to store their personal information. But you can still help these people fill in some of their information. For example, after inputting their zip code, you can autocomplete the city and state.
Include Important Information Above-The-Fold
Important information in this context refers to the price of your products, their basic description, any selection options (e.g. size and color), and, especially, the add-to-cart button.
This is information people want to know. And if you can provide it to them without making them have to scroll, you increase the likelihood of getting them to convert.
What do you think of these tips to improve your mobile ecommerce conversion rates? Can you share any other suggestions? Get in touch and let us know!