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Having an ecommerce business with tons of traffic, high conversion rates, and lots of sales pouring in is no easy feat. There’s no one-size-fits-all tactic you can employ. There’s no simple tool, no “silver bullet.” Operating a successful ecommerce business takes patience, hard work, and split-testing for days.
So if you launch a new business and everything looks and operates the way you want it to, and even if you’re getting a decent amount of traffic, your sales still may be lackluster (or non-existent).
If that’s the case, you need to try some new conversation rate optimization techniques and the new year is the perfect time to start!
5 Tactics To Boost Your Conversion Rates In 2018
Conversion rates come in many forms: online sales, email signups, social media shares, or any other KPI that’s important to your company. Here are five ways that you can improve your business’ conversion rates in the new year.
Provide Coupon Codes
Whether you sell a product or service, offering coupon codes is an effective strategy for enticing new customers to do business with your company or for rewarding repeat customers for their loyalty. Plus, handing out coupon codes right after New Year’s is a good way to prevent your sales from falling into a post-holiday slump.
Create Detailed Product Descriptions
You want to eliminate as many friction points from the shopping process as you can. And part of this involves letting customers know exactly what they’re getting. Especially when shopping online, when customers can’t see or touch or examine the products they’re interested in firsthand, they need detailed descriptions.
For example, if you sell clothing, people want to know what it’s made from; they want sizing charts. If you sell furniture, people want specific dimensions to make sure the items fit in their homes. When you create product descriptions, think like a customer and ask yourself what would you want to know. You might even consider creating video descriptions!
Offer A Tripwire
If you’re unfamiliar with the term, a tripwire is an inexpensive, no-brainer of a deal that gets people in the door, making a purchase. Tripwires usually cost between $5 and $50. They get the money flowing and help build trust. Tripwires also transform leads into customers and give you the chance to upsell your now customers or to offer them customer-only specials.
Tripwires usually relate to whatever a business’ core offer may be, providing a piece of that offer. One example might be an eBook.
“With a tripwire, delivering value for a little bit of money creates an association for the buyer. They think, ‘OK, if I spend a bit of money, I get a bit of value. If I spend more money, I’ll get more value,'” says Matt Ackerson.
Test Different Price Points
To figure out optimal price for your products or services, you need to understand your target audience. Then, it’s the marketing strategies you choose along with your messages and the images you use that factor into the price your customers are willing to pay for your offers. And if one price point isn’t selling well, experiment with another, also taking into consideration the pricing of your competition.
Use Live-Chat Software
Having a live-chat option as a means for your customers to contact you lets them get answers to their questions and concerns faster, and the experience feels more personal. If you’re going to offer a live-chat feature, however, you need to make sure to actually have people available to respond straight away to customers during normal business hours.
What do you think about these tips to increase your conversion rates in the new year? How do you plan to make your business even more successful in 2018? We love hearing from you, so please get in touch!