About Conversion Fanatics

We are a full service design and optimization company that helps you capture bigger growth opportunities through hands on data driven solutions.

Our Story

In 2013 co-founders, Manish Punjabi and Justin Christianson, after individually selling their multiple 7 figure digital marketing businesses heard the calls of distress from advertisers and they took action.

Founding Conversion Fanatics from demand and assembling some of the smartest minds in marketing, design, strategy and implementation to help companies speed up their growth. We provide the latest cutting edge conversion, revenue and experience optimization services to fast growing companies and help them realize the true power of strategic optimization.

We simply let the data do the talking and back it up with our best practices that have proven to win time and time again.

Since inception we have worked on hundreds of marketing campaigns and have conducted thousands of marketing split tests in multiple industries leaving a wake of staggering results improvement.

  • Enterprise SaaS Company: Doubled free trial and demo requests in less than 6 months
  • Sales SaaS company: 31% increase in lead generation in less than 90 days
  • Supplement Company: Monthly subscription take rate increased from 35% to 66% in 30 days
  • Monthly subscription company: Doubled active paying subscribers in 90 days
  • Beauty product sample company: 1650% growth in 90 days
  • Luxury leather goods company: 500% growth in acquisitions in 60 days
  • Investing training company: 27% growth in 60 days
  • National automotive dealer: 43% increase in lead generation in 90 days.
  • Cosmetic company: 90% growth in customer acquisition in 45 days
  • SaaS: 31% increase in new free trial customers in 30 days
  • And MANY MORE!

We continue to use our powers for good by creating proprietary optimization practices, cutting edge conversion focused design and industry leading implementation. We ward off evil-doers and helps business owners and marketing professionals achieve and exceed their wildest marketing goals.

Headquartered out of wonderful Austin TX, we make the most of our in-the-trenches experience and today’s cutting edge marketing design and strategies to help innocent businesses defend themselves against ineffective marketing campaigns and increase their results dramatically.


Analyze existing analytics & heatmap data, identify drop-off points & areas for improvement, and even research competition

Re-architect information hierarchy, wireframe UI/UX for all major page types, and create conversion-focused modern designs to match your brand



Usability testing with live customer interviews, action plan for usability improvements & experiments, plus wireframes of major UI/UX changes

Fully-managed optimization process, set up & run new experiments, as well as report on results & analyze findings


Optimize & scale ad campaigns, launch new traffic sources, and maximize your current ad spend


Fix tracking issues, UI bugs & slow pages, move winning variations to staging server, and develop custom solutions


How We Help

Whether you are looking for a total site re-design that actually converts, are running out of test ideas, want bigger more impactful wins, or you need help with implementing and fixing attribution issues, our expert team can help. We can handle pretty much all your design, strategy, implementation and experimentation to help your website growth. We have experience with most tracking, analytics, CRM, CMS and testing tools and can likely solve your biggest conversion and marketing growth problems. 

Our Expert Team

Co-Founder & CEO

Co-Founder & President

Paul Boulmay

Optimization Specialist

Elizabeth Willis

VP of Marketing

Amanda Romero

UI/UX Design Lead

Collin Walsh

Development Lead

Other Key Team Members

Carrie Blanda

Research & Data

Elena Andrei


Sergey Vardanyan


Irene Abellana

Analysis & Reporting

Kevin Hough

Optimization Specialist

Michaela Zanello

Research & Writing

Will Hughes

Optimization Specialist

Connor Burke

UI/UX Designer

Our Values

Our mission is simple… Continuous Daily Improvement. Whether it is working on client campaigns or helping further our goal of being the go-to optimization provider, we strive to simply be better than we were yesterday with the goal of… every site, optimized!

Kaizen:  We believe that you should never stop improving. It ties to our mission and is something we take seriously. There is always room for improvement no matter what level your business is at.

Relentless experimentation: In optimization the general rule we follow is nothing is off limits. For that we simply test everything and test it often.

Listen: Communication is a crucial piece of the puzzle especially when delivering a world-class service. We listen to not only our clients but our team members to collaboratively work toward the goal of improvement.

Have fun: We take what we do seriously but we also like to have fun while doing it.

Solve problems: We strive to help our clients solve the problems they care most about and adapt as they grow.

Build for the long term: We don’t believe in cutting corners. We don’t work to sacrifice short term gain for long term benefits and growth.

Confidentiality: We know that we are dealing with sensitive data in most cases. We keep the information confidential unless it is agreed upon for the benefit of our clients.

Transparency: Customers won’t buy from a company they don’t trust. We are dedicated to building trust internally and externally. When we make a mistake, we come forward. When we don’t know what to do or how to do it, we ask for help. When we disagree with an idea, we respectfully decline it. When something is unclear, we work to make it clear.

Team Work: Optimization is a team sport. We strive to be open with communication and work collaboratively to get the job done right the first time.

Kaizen - Relentless Experimentation - Listen - Have Fun  Solve Problems - Build For Long Term - Confidentiality Transparency - Team Work

Frequently Asked Questions

Q. Why should I hire an agency vs. in-house team?

A. You can absolutely hire an in-house team. We even work hand in hand with existing teams everyday to help them be more efficient and alleviate bandwidth constraints. If you don’t have an in-house team remember that hiring is hard, especially finding the right person. You will have to find, hire, train and hope they can fill the role which can take months. Lucky for you we have taken care of that. With hiring us you get an entire team including designers, UX, analysis, front end development, implementation and advisement all in one convenient place. Plus you don’t lose out on months of growth opportunities as we get started quickly.

Q. Do you offer a guarantee?

A. Although it is difficult to guarantee specific results we do offer an early cancellation option should we fail to reach at least 15% conversion improvement for you. Sounds crazy but we have yet to fail to hit at least that number.  One thing is for sure we truly care about your business as much as you do and give 110% effort to help you achieve the results improvement you are looking for.

Q. Who will be helping my optimization efforts?

A. When you choose to work with Conversion Fanatics you get access to our professional team of optimization specialists which include designers, analysts, implementation, traffic managers and advisement. You will be assigned a single point of contact that will make sure your campaigns, design and improvement processes run smoothly. We believe in open and constant communication and working together instead of just some third party off doing their own thing.

Q. What are your packages and pricing?

A.  Each business and campaign provides its own set of challenges to overcome. For full service we ask that you just give us 120 days to do our thing to get you the improvements you are looking for. You can get started for as little as $1500 and ongoing service is more affordable than you may think. Plus we have unique "packages" for design and strategy. Reach out for specific pricing for your unique challenges.

Q. What kind of companies do you help?

A. We work with both B2C and B2B companies ranging from smaller e-commerce stores to enterprise level SaaS companies with millions of monthly unique visitors. If you are spending money on advertising to generate leads and/or sales online then there is a great chance we can help you.

Q. Am I qualified to work with you?

A. This is a tough one as each business is unique. Our general rule of thumb is… if you are spending more than $10K per month on ads or you have over 30,000 monthly unique visitors to your site we can help with our experimentation process. Of course the more traffic you get the better opportunities there are for improvement as we can test faster. If design is what you are looking for but actually want it to produce results then traffic doesn't really matter.  Of course a viable and ethical product matters too.

Q. How fast can I see results and ROI?

A. The amount of traffic you get matters in this case. The more traffic means the faster we can test and optimize. Because of this we can start seeing measurable results as early as a couple weeks all the way up to a month. Regardless we only work with companies that we believe we can deliver a measurable ROI quickly to justify our fees.  It is also important that you understand optimization is a process, more complex tests take more time for setup and we have to pay close attention to losing variations as every test is a learning opportunity to set things up for bigger wins.

Q. Why Conversion Fanatics vs. another agency?

A. Great question! Here at Conversion Fanatics we are a small nimble and growing team of some of the smartest people on the planet. We eat, sleep and breath optimization and are firm believers in providing 98% of the heavy lifting so you can focus on your more pressing tasks all while we help with your improvement efforts. As much as we are fanatical about optimization, we are equally fanatical about communication. We work hand in hand with our clients to achieve the results they are looking to achieve and never make you wait for our next conference call to get an update on campaigns or progress. As there are elements to report, we report them, sometimes as much as daily. This is all on top of our regularly scheduled phone calls. With us you get a full team of experts, fanatical communication, industry leading best practices and are never left in the dark on where things are at.

We're about to help you dramatically improve your website and results.

We're on a path to improve your leads and sales and make your life a whole lot easier... Plus make you more money!

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